Content Marketing Goals | Traffic Marketing Agency

Your Goals

What are your marketing goals? Believe or not, everything listed here is a
benefit of a properly aligned customer journey.

You could get right in front of the prospects that have the exact problem you solve.

Without awareness, it doesn't matter how great you are (or your content)—because no one knows.

Warm prospects came right to you through web forms, events, downloadable content and more.

Your sales team spends too much time hunting for and educating cold leads.

You could shorten your sales cycles and give your sales team the exact materials they needed to close.

You're getting leads but not conversions —so maybe you aren't attracting the right leads?

After purchase, customers stay engaged with your product, building a long-term relationship.

If your customers aren't coming back, maybe you didn't deliver on what was promised during the sale.

Your current customers are your greatest advocates and help you spread the word.

If you're not getting referrals, you're probably not asking for them. How can you entice your customers to share?

Your plan is so laser focused that you get the most out of every marketing dollar spent.

Your ROI isn't totally measureable making it hard to tell which channels to invest more in and which to cut out.

You establish your voice in the industry and are a trusted source of helpful information.

You know it all, but no one knows. You need to take ownership of your voice before someone else does.

Your editorial calendar is planned in advance and your content is produced and published on time.

You're constantly chasing information and drafts and it's hard to get stakeholders to contribute.